01
Feature modules on one API
Dashboard, leads, inbox, social, ecommerce, chatbot, AI, billing, and security each live in their own domain — with shared UI and a single Axios client to the existing backend.
Sales operations · D2C · Agencies
One mobile workspace for pipeline, conversations, and store follow-ups
Sales teams can see the pipeline, answer live chats, run social replies, and send product links without jumping between separate tools.
Northline · Home
Good morning, Priya
30 daysMessages
248
Leads
42
Revenue
₹4.2L
Link clicks
1.1k
Channel mix
WhatsApp
Instagram
Facebook
Website
4 channels
Facebook, Instagram, WhatsApp, and website widget in one inbox
iOS + Android
One React Native codebase on both platforms
Shopify + Woo
Store connection, product sync, orders, and trackable links
Multi-tenant
Company-aware login with permission-gated menus
The challenge
Revenue work lived in too many places.
Revenue work was split across places that do not talk to each other. Leads sat in one tool. Facebook and Instagram comments sat in another. Store orders sat in Shopify or WooCommerce. Website chat sat somewhere else. On the road, that meant missed replies, duplicate records, and no single view of what was happening this week.
The business problem was simple: a salesperson could not run the day from a phone. Pipeline, conversations, campaigns, and store follow-ups were desktop-first and disconnected. The platform already lived on the web as a multi-tenant system. The mobile product had to match that model — sign-in, workspace setup, company switching, role-based menus, a live inbox, and the same CRM and commerce flows — without rebuilding a separate product per platform.
What we built
One native app on the existing API.
01iOS / Android02REST API03Socket.IO inbox04Firebase push05CRM & leads06Store sync
02
Redux Toolkit for tenant state
Session, active tenant, active company, and feature data stay consistent when the user switches company or returns from a push notification.
03
Live inbox over Socket.IO
After auth, the app joins the company room with conversation join/leave and typing indicators. Chat is realtime, not pull-to-refresh.
04
Permission-gated navigation
Menus and screens show only what that user is allowed to use — organizations, companies, social automation, billing, AI, and more. Agencies run several companies without exposing everything to everyone.
The product
Pipeline, inbox, social, and store on the phone.
01
Pipeline and home
The home screen is a sales snapshot: messages, leads, smart-link clicks, cart adds, and revenue — with 7-day through 12-month ranges. Channel mix covers Facebook, Instagram, WhatsApp, and the website widget. Leads have status, value, assignment, filters, and a timeline of touchpoints.
Northline · Home
Good morning, Priya
30 daysMessages
248
Leads
42
Revenue
₹4.2L
Link clicks
1.1k
Channel mix
WhatsApp
Instagram
Facebook
Website
02
Conversations and social
The tab bar centres four daily jobs: dashboard, leads, chat, and social. Inbox is a real conversation list with live updates. Widget contacts are first-class. On social, teams connect pages, turn on lead capture, auto comments, auto DMs, and moderation — then schedule posts, broadcasts, and DM sequences from the same app.
Northline · Inbox
AllWAIGFB
AAnanya K.Can you share the smart link again?WhatsApp
RRahul M.Order #4821 — COD confirmedInstagram
WWebsite visitorLooking for bulk pricingWidget
03
Commerce and operations
Shopify and WooCommerce connect for product sync, orders, UTM-tracked smart links, and abandoned-cart reminders. Order automation covers COD-to-prepaid offers, dispatch, and delivery follow-ups. Chatbot flows, AI settings, billing, and security sit in the same workspace — with Google, Facebook, captcha, and two-factor sign-in.
Northline · Store + leads
Connected store
ShopifyOrder #4821COD · Dispatch pending₹2,450
Smart link · UTM tracked
northline.app/l/summer-kit?utm=ig-dm
Linked lead
Rahul M.Qualified · Assigned to you
Stack
The spine of the product.
React
Redux
Firebase
Socket.IO
Shopify
WooCommerce
Facebook
Instagram
Razorpay