01
Start from the seller
Every search is grounded in a crawled profile of Corofy’s own site and products. Match means product-level fit, not a shared industry tag.
Specialty chemicals · Dubai
Product-fit GTM for a global chemical supplier
Corofy stopped assembling prospect lists by hand. Their commercial team now finds, scores, and emails companies that actually consume what they manufacture — in one system.
GTM Search · Corofy catalogue
Brief
Water treatment plants in Southeast Asia and East Africa that consume biocides and coagulants.
5 companies · 4 consumers
Product-fit
Mekong Process WaterVietnam · Biocides · coagulants94Consumer
Nile Delta RefiningEgypt · Process chemicals91Consumer
Deccan Agro FormulatorsIndia · Adjuvants88Consumer
Coastal Sugar MillKenya · Water treatment82Consumer
Gulf Chem TradingUAE · Specialty chemicals28Reseller
1 system
Research, scoring, and outreach — no spreadsheet in the middle
Product-fit
Every company scored against Corofy’s real catalogue
Consumers
Scoring rejects traders that look like a match on paper
Brief → campaign
Plain English in. Campaign-ready contacts out.
The challenge
The lists were the wrong kind of company.
Corofy’s commercial problem was not more leads. It was the wrong kind of company. They manufacture, blend, and supply specialty chemicals from Dubai — water treatment, oil and gas, agrochemicals, lubricants — into Asia, Africa, and North America. The buyers that matter are plants, refiners, and formulators who consume those chemicals as inputs.
Generic databases return distributors, traders, and anyone with “chemicals” in the industry field. The sales team then spent hours checking websites and rebuilding the list before anyone could send a useful email. Research, contacts, and outreach lived in three tools. Nothing knew Corofy’s catalogue, so fit was a judgement call every time.
What we built
A GTM pipeline around how Corofy actually sells.
01Business profile02GTM search03Website crawl04Product-fit score05Personas06Campaign
02
Accuracy over volume
The search returns fewer, verifiable fits. A short, checked list is more useful to a chemical sales team than five hundred maybe-matches.
03
Score from the website
A background job crawls each prospect and scores them against the catalogue. Manufacturers and operators rank above distributors and traders.
04
Brief to send, in one path
Search, review, personas, and campaign sit in the same product. Lists they already trust can be uploaded. The score that justified the send stays with the contact.
The product
Search, score, and send in one workspace.
01
Find companies that fit the catalogue
The commercial lead describes who they want in plain English — geography, product line, type of plant. Search returns companies with a plausible product-level fit, not a dump of everyone in “chemicals.” A business profile is required first. Without Corofy’s catalogue, the search does not run.
GTM Search · Corofy catalogue
Brief
Water treatment plants in Southeast Asia and East Africa that consume biocides and coagulants.
5 companies · 4 consumers
Product-fit
Mekong Process WaterVietnam · Biocides · coagulants94Consumer
Nile Delta RefiningEgypt · Process chemicals91Consumer
Deccan Agro FormulatorsIndia · Adjuvants88Consumer
Coastal Sugar MillKenya · Water treatment82Consumer
Gulf Chem TradingUAE · Specialty chemicals28Reseller
02
Score the match, then pick the people
Each company is opened against its website. The team sees relevance, evidence, and whether this is a consumer or a reseller — then moves into personas, with LinkedIn and company links on the same row. Lists they already have are not thrown away. CSV upload maps them onto the same campaign path.
Company · Mekong Process Water
Mekong Process Water
Can Tho, Vietnam · Water treatment operator
ConsumerNot a reseller
Evidence from the site
“Operates a municipal water treatment plant. Purchases biocides and coagulants as process inputs.”
Personas
Plant ManagerOperations
Procurement LeadBuying
Process EngineerTechnical
03
Run the campaign from the same workspace
Selected people go into a campaign. Email is generated from the business profile, the product match, and the persona — then executed through connected mail accounts. Staff work the pipeline without exporting to a spreadsheet and losing the score that justified the send.
Campaign · SE Asia water treatment
Campaign
SE Asia · water treatment
Contacts
18
Consumers
18
Mail accounts
2
Status
Ready
Generated email
Biocides for the Can Tho plant
Following your published process specs, Corofy blends biocides and coagulants used as inputs in municipal water treatment — not resale product.
Stack
The spine of the product.
Next.js
React
TypeScript
FastAPI
Python
PostgreSQL
Celery
OpenAI
Firecrawl