# App Development

> The Cubeless Company builds iOS and Android apps around one core loop, then launches on both stores. React Native is the default for most business and commerce products (one codebase, faster releases). Fully native is chosen when you depend on heavy graphics or deep hardware access. A focused first release typically takes eight to twelve weeks, including store submission, and you own the code.

Native and cross-platform mobile apps built around the journeys that keep customers coming back, not a feature checklist.

## Direct answer

**Should we build a native app or cross-platform?**

The Cubeless Company builds iOS and Android apps around one core loop, then launches on both stores. React Native is the default for most business and commerce products (one codebase, faster releases). Fully native is chosen when you depend on heavy graphics or deep hardware access. A focused first release typically takes eight to twelve weeks, including store submission, and you own the code.

## Also known as

- Mobile app development
- iOS app development
- Android app development
- React Native development
- Cross-platform app development
- App Store and Google Play release

## Compared with alternatives

| Alternative | Choose it when |
| --- | --- |
| React Native | A typical business or commerce app that needs iOS and Android together. |
| Fully native | Heavy graphics, deep hardware access, or platform-specific features are the product. |
| A mobile web wrapper | The phone is a companion, not the product, and offline behaviour does not matter. |

## Facts

- **First release:** Typically 8–12 weeks including store submission
- **Default stack:** React Native, unless constraints say native
- **Stores:** We handle listings, signing and the first submission

## What's included

### Product and UX spine

The journeys that matter on a phone: onboarding, the core action, and what happens when the network fails.

### iOS, Android or both

Native or cross-platform chosen for your constraints, not for a slide deck preference.

### Ship, measure, iterate

Store release, analytics, crash reporting and a backlog driven by real usage.

## How we deliver it

### 1. Define the core loop

One primary job the app must do well before we decorate the edges.

### 2. Build in vertical slices

Working builds every week, design and engineering moving together.

### 3. Launch and learn

Production release, then improvements against retention and support signal.

## Who it's for

- Founders with a clear mobile-first product
- Companies extending a web product to phones
- Teams replacing an app that no longer matches the product


## FAQ

### Should we build a native app or cross-platform?

Cross-platform with React Native suits most products: one codebase on iOS and Android, faster releases, and near-native performance for typical business and commerce apps. Choose fully native when you depend on heavy graphics, deep hardware access or platform-specific features. We make the call from your constraints during scoping, not a default preference.

### How much does it cost to build a mobile app?

The cost is driven by the number of screens, whether you need offline behaviour, how many systems the app integrates with, and whether it serves one company or many tenants. We scope and price the first release as a fixed piece of work so you can decide before committing to the full roadmap.

### How long does it take to build and launch a mobile app?

A focused first release typically takes eight to twelve weeks including App Store and Google Play submission. We build in vertical slices with a working build every week, so the core journey is testable on a real device early rather than at the end.

### Do you handle App Store and Google Play submission?

Yes. We handle store listings, review requirements, signing, release builds and the first submission, and we set up the release pipeline so your team can ship updates afterwards without us.

### Can the app work offline?

Yes, and it is worth deciding early because it shapes the data layer. We design what is cached, what queues while the device is offline and how conflicts resolve when it reconnects, so the app degrades predictably instead of showing errors when the network drops.

Provider: [The Cubeless Company](https://www.thecubelesscompany.com/)